Michael Dunin

Expert in digital marketing, social media and integrated marketing, working in the communications industry since 2009. He has extensive experience in creating and implementing communication strategies (including across the CEE region). Confirmation of the effectiveness of his activities, are numerous awards for campaigns run by his teams (including, among others: Effie, Kreatura, Golden Drum, Dubai Lynx and numerous accolades from trade media).

Founder and Managing Director of WebTalk - one of the most dynamic marketing agencies in Poland, where he and his team of 100 creative professionals consistently implement the "Digital First" strategy in business. In January 2024, the company announced joining the international mar-tech network Wondrlab, becoming its European HUB.

He had been preparing his organization and agency clients for the AI revolution for many months. Knowing the opportunities and risks of GenAI, he became one of the initiators and Leader of the SAR Working Group on AI in the communications industry. Within its framework, he builds standards for the use of GenAI and consults with an interdisciplinary team of industry representatives, setting the course for the implementation of this technology in the market. In recent years, he has also gained experience as a partner and Board Member of event agency Endorfina Events, partner at gaming agency Next Level Agency, co-founder of CFX supplements The Pro Gamer and push notification platform NotifyMe, among others. Founder and CEO of the watch brand Palms.