Michal K. Szczerbak

Dr. Michal K. Szczerbak of Orange Innovation Poland is leading a research program focusing on the responsible use of artificial intelligence and new digital interfaces to transform customer relationships in business.

After earning a master's degree in telecommunications from the Warsaw University of Technology, Michal continued his doctoral studies at Télécom Bretagne in France. His international work experience, which includes corporations, startups, software houses and uniformed services, allows him to effectively conduct systematic research used in industry.

Together with his multidisciplinary team, which combines expertise in machine learning, data science, UX design and psychology, he focuses on the customer's perspective when designing innovations, particularly on real user needs and long-term well-being. It consistently strives to innovate beyond established trends.